Digital Sales Manager

WISC’s Sales Department has an immediate opening for a Digital Sales Manager. The Digital Sales Manager will lead the station’s efforts in the development of new and incremental digital business utilizing the best-in-class digital product suite from Phase 3 Digital and Channel3000.com; reduce digital churn; oversee the station’s digital fulfillment team while coaching, training, mentoring and leading a group of local Account Executives.

The DSM will work with Phase3 Digital Inside support team, and the WISC Director of Sales to provide a unified approach to client solutions, including digital assets. Candidates must be able to demonstrate a consistent and successful track record of leadership in delivering strong sales results.

You could do all of this while working for a family-owned company in one of America’s most livable cities. Madison is consistently ranked as one of the best places to raise a family, one of the best college sports towns, and one of the best places to live, period.

Meet Madison.

What You’ll Do:

• Develop and executes sales strategies that result in exceeding revenue targets in digital and new product revenue.
• Drive new business development
• Collaborate with Account Executives to create multi-platform advertising solutions for all clients.
• Be an effective educator and ambassador, both internally and externally, on the benefits of digital marketing for clients
• Own some key accounts
• Manage inventory and revenue forecasting
• Participate in the recruitment and development of sales professionals
• Oversee accounts receivable and commissions for digital advertising
• Join Account Executives on three-legged calls
• Performs other duties as assigned

What You’ll Bring:

• Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience
• Minimum three years experience in sales, preferably in the digital field
• Valid driver’s license with an acceptable driving record
• Experience guiding, directing, and motivating others, including setting performance standards and monitoring performance
• Knowledge of prevailing digital technologies such as Google Analytics, OTT, ad tagging, SEM/SEO, social media, and geographical and contextual targeting.
• Ability to identify the developmental needs of others and to coach, mentor, and help them increase their skills
• Strong organizational skills, attention to detail, excellent follow-up, resourceful, and self-motivated
• Ability to multitask and prioritize with multiple pending deadlines

What WISC/News 3 NOW offers: 

• We’re a dynamic and progressive family-owned business that values our employees, our culture, and our community 
• We are a team of talented and creative professionals.  Who wouldn’t want to work with the best in the business? 
• Excellent training to promote success in your role 
• Medical, dental, vision, prescription, life, and long-term disability insurance, EAP, flexible spending account, 401(k), paid time off including vacation, sick, personal days, and holidays 

As a condition of employment, Morgan Murphy Media requires that newly hired employees be fully vaccinated against COVID-19 to the extent permitted by applicable law and subject to any medical or religious accommodations. 

WISC IS AN EQUAL OPPORTUNITY EMPLOYER