La Crosse-Eau Claire, WI

La Crosse is the largest city on Wisconsin’s western border. Located on the Mississippi River and surrounded by bluffs, the city is known for its natural beauty. The vibrant city is a regional technology and medical hub and home to the University of Wisconsin–La Crosse, Western Technical College and Viterbo University.

Job openings | Contact us

As the local CBS affiliate in La Crosse, WKBT serves western Wisconsin, southeastern Minnesota and northeast Iowa. In addition to live television broadcasts, you can find continuous news updates 24/7 on our award-winning website, and on our news and weather mobile apps.  We are strong supporters of the communities we serve and we’re proud to be part of the family-owned and -operated Morgan Murphy Media group.

Our La Crosse media properties consist of:

WKBT News 8 prides itself on community-focused local journalism. We report the facts and share stories of the people and places that make La Crosse a great place to live.


Our work has earned the station numerous awards, including the prestigious National Edward R. Murrow award for a documentary on a local woman motivated by personal tragedy to raise money to build water wells in Africa.

In addition to winning multiple regional Emmy awards and Midwest Broadcast Journalism Awards, the team is also proud to be named the Wisconsin Broadcasters Association Station of the Year and News Operation of the Year eight years in row.

Other awards: